More than just MLS
Selling your home requires more than just posting it to the MLS and creating a flier in Microsoft Word. It requires active marketing – on web sites, on social media sites such as Facebook, email blasts, newspapers, and the good old fashioned way – word-of-mouth.
Professional Photos of Your Home
Marketing your home begins with taking professional quality photos of you home. This requires more than a point and shoot camera or an iPhone. Kay’ husband James Pratt (also a Realtor) is an award-winning professional photographer who has been widely published in magazines such as Oklahoma Today, Oklahoma Living, Cycle World, Motorcyclist, Adventure Rider and many others. He uses the same high end equipment and hard earned experience to photograph your home as he uses in magazine editorial shoots. The pictures of your home clearly stand out from other homes on the market.
Photos are the most important tool to get people to visit your home. Potential buyers can read all about your home, but a few high qualify photos are the hook that reals them in to see the home. Quality photos draws them in, paints your home in the best possible light, and has proven to increase the showings of your home. These photos find their way on dozens of web sites, email blasts, and printed brochures.
Web is #1
According to the National Association of Realtors (NAR) 87% of all home buyers begin their search for a home on the internet. Buyers average two weeks searching for homes before they ever go visit a home in person.
To help increase your home’s exposure, we not only post your home to the OKC metro multiple listing service, where it can be seen by Realtors all across central Oklahoma, but we also post it to a number of other real estate sites both local and national. This helps give your home maximum exposure to potential buyers. And since our site is tied directly to the central Oklahoma MLS, you receive exposure on our very active site, as well as other metro Realtors who connect their personal site to the MLS.
We perform extensive tracking of our web site www.kaypratt.com to see where buyers come from, how they use our site, and what type of information they like to search when looking for a home. Our site offers a wealth of knowledge on buying and selling a home in central Oklahoma, so it has become a destination for many homeowners who are just starting their home search. This ensures your home has maximum exposure in a professional manner.
Syndication
In addition to the metro OKC MLS and other OKC metro Realtor’s web sites, we post your home listing to dozens of other sites, including the following:
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Yard Signs
Despite their low tech design, yard signs are still the second most effective marketing tool for selling your home. Buyers still like to drive through neighborhoods they would like to live in and look at the houses that are available. An attractive, colorful sign is still a high priority for any seller. The RE/MAX colors and logo ensure potential buyers that an experienced, professional Realtor has your home listed. RE/MAX is still the #1 seller of homes in the world and one of the most recognized brands, so having a RE/MAX sign in your yard is a sign of quality.
E-Mail Marketing
Having been a Realtor for many years, Kay maintains an extensive list of prospective home buyers, as well as e-mails of every active Realtor in the OKC metro area. We publish a monthly e-mail newsletter with tips on home ownership, activities in and around the OKC metro area, real estate related information that might affect home ownership plans, as well as tips on buying and selling homes and local market information. This information packed e-mail newsletter has been very well received and numbers in the thousands of readers per month. This exposure drives more traffic to our web site and hence more local exposure for your home.
Social Media
Facebook has revolutionized how many people interact with one another. Whether you like Facebook or not, the facts are that over 1 billion people use it on a regular basis and that number is growing every day. We take advantage of Facebook by hosting a “Kay Pratt Realtor” page on this popular social media web site. There I post home ownership tips, new listings, links to our blog posts, as well as other information our followers might be interested in. Once again this gives your home additional exposure to potential homebuyers.