More Than Just MLS
Marketing your home requires more than just creating a flyer and putting your listing on the local MLS. I believe that marketing your home requires a multi-pronged approach – using print, Internet, social media, and email to reach the right buyer. Buyers have differing needs, and the challenge in selling your home is to reach the maximum number of qualified buyers who are interested in your type of home and have the desire and financial ability to purchase your home. Realtors™ must use the latest technology such as Internet and streaming video to reach these buyers.
Eye-catching yard signs
The first, and still most popular and effective, is to place attractive yard signs in your yard. My team custom designs my yard signs to stand out from the crowd, showing our award-winning and innovate web site and prominently dislaying the RE/MAX brand. I also have custom signage for open houses, home tours, and directional signs. This attention-getting signage helps drive potential buyers to your home.
I am one of the first Realtors in Oklahoma to put 2D bar codes on my yard signs. This cutting edge technology allows a potential homebuyer to point their smart phone camera at your yard sign and instantly pull up detailed information and high quality photos of your home. They can quickly look at high quality pictures, see the price, if payments would fit their budget, and even schedule a showing. This makes your home instantly and easily available to potential buyers and increases your chance for a quick sale.
Post Your Home to Multiple Web Sites
According to National Association of Realtors (NAR) most home buyers now begin their search for a new home on the Internet. There are a variety of places buyers look for homes. While nearly all Realtors in metro Oklahoma City post their listings to the local MLS system, I go further and post your listing at dozens of national real estate sites. This helps give your home maximum exposure to potential buyers. Your listing will be seen at the following locations:
After several years in the real estate market, I have an extensive contact list of both past home buyers, potential buyers who have looked for properties in the past, and current buyers who are looking for homes right now. I get leads – people looking for homes – daily on sites like RE/MAX.com, Trulia, Craigslist, and KayPratt.com. In addition, I have the email addresses of every Realtor in Oklahoma.
I actively market to these potential home buyers using a regularly scheduled and automated email system. As I post new information on my web site, my automated systems send relevant information to these potential buyers, notifying them about you home and encouraging them to visit our web site. I also send regular emails to other Realtors, notifying them about properties I have in my database. All of this helps ensure your home has maximum exposure in the marketplace.
For select homes my team creates a virtual tour and post to our featured listings web site. This virtual tour walks potential home buyers through the unique and interesting features of your home in an easy to comprehend format.