KayPratt.com is FINALLY starting to show back up on the front page of Google. For anyone who does web sites and search engine rankings, you know how hard that is to do in recent years. For those uninitiated, Google’s search algorithm has been a moving target for years. In ancient times (5 years ago) it wasn’t all that hard to get up in the rankings by some trick web site programming. SEO “gurus” used to sell books and seminars and speaking engagements on how to get up in the search engine rankings.
But Google’s primary goal with their search engine is to give their users the best, most relevant results for what they are searching for. Google programmers soon wizened up to SEO people trying to “jigger” the rankings. Google constantly tweaks their algorithms, trying to stay ahead of the web programmers who try to get their clients on top by fancy programming tricks.
In more recent years the only true way to get to the front page of Google rankings has been to provide quality, relevant content to readers. That is much, much harder than writing fancy programing scripts and keyword stuffing and such. In fact, Google now penalizes sites for trying to trick them. Hence, a web site that would be on top one day would drop completely off the rankings the next day when Google figured out what they were doing and tweaked their algorithms to penalize them. That wreaked havoc with web sites and programmers who were not playing by the rules.
We kind of figured this all out a few years ago and have been working really hard to put up quality content on Kay’s web site. That is the hard way to up your search engine rankings – writing quality content that readers (or in our case, home buyers) want. We have been up and down (but never penalized off) in the rankings for some time but getting to the elusive front page has always been extremely difficult. We have to compete with Zillow, Trulia, Realtor.com, AOL and others, not to mention every other Realtor in central Oklahoma and their contract programmers. But just in the past few months we have been consistently showing up on page 1 for many long tail searches. This has come the hard way – by putting up quality content for our central Oklahoma home buyers and sellers.
We are constantly updating our web site with in-depth information about how to buy and sell a home in central Oklahoma. We offer in-depth brochures – written by us, not private labeled from some big marketing mill – that explains what is involved with buying and selling a home in Oklahoma. If you have a real estate question, send us an email or give us a call. We generally know the answer or can find out the answer in short order.