Internet Changes Everything
The biggest change in real estate in the past 20 years has been the ascendence of the Internet. The vast majority of buyers begin their search for a new home on the Internet, and nearly every home for sale can be found somewhere on the Internet. You can now find your home, apply for a mortgage, aquire homeowners insurance, and conduct much of the paperwork right on the Internet.
Internet Savvy Realtor
Surprisingly, many realtors are still not Internet savvy, despite the fact that most homeowners begin their search on the web. It is estimated less than 60% of all realtors have web sites, and the vast majority of those are "cookie cutter" sites. We feel the template based sites are all the same and don’t really help buyers and sellers find what they are looking for. Hence, we have developed our own site in-house with information our buyers and sellers regularly ask. We also post information relevent to the local OKC metro real estate marketplace, such as attractions and events. This helps keep our home buyers and sellers informed of the local market, the value of their homes, and the best places to search for homes in the OKC metro.
I have been pushing hard to bring our OKC Metro MLS system into modern times, and finally accomplished this in 2009. We were the first Realtor™ in the OKC Metro to have the MLS system tightly integrated with our site. Most local realtors have a link to the MLS, but it is generally a “framed” solution that opens a different web site inside the main site. By using KayPratt.com for your real estate search, you are sure of having the most up-to-date MLS data at your fingertips, and you don’t get the spam emails that you might get with other sites.
KayPratt.com led the push to allow OKC MLS downloads to our site so that we could fully integrate listings right into our site, making it easier for customers to search the MLS. This allows us to better control the customer search experience and provide additional tools for searching the MLS. We have features such as Google Maps searching. This allows you to click a map of the area you are interested in, and see all the listings that meet your criteria on the map. You can easily change the criteria and see the updated listing, then go view that listing with a click of your mouse. We also have larger images and faster searching than the old framed solutions.
Automatic Email of New Listings
Another feature of our tightly integrated web site is the ability for our clients to set up an account on our site, create different search criteria, and have our web site automatically send you new homes that are listed on the market that meet your criteria. This is great for investors or for people who have very specific needs in mind, or just clients that are willing to wait for just the right home. You can be one of the first people to know about a new listing when it is posted.
In addition, once you find homes that you like, you can email them to friends and family for their review. This way others can share in the excitement of your new home search.
Saved Home Galleries
When you find a particular home that interests you, KayPratt.com allows you to save it to a gallery. You can add an unlimited number of homes to the gallery, remove ones that no longer are of interest, share your gallery with your spouse or others, and send Kay the gallery when you are ready for showings. Kay can then pull comps on the homes and provide more detailed information such as tax records. Once we have narrowed down the list to your favorites, we can then print out a list of homes for us to visit. This tight integration and features of our site make your home search much more pleasant and efficent.
Virtual tours offer buyers the ability to walk through your home and see it as if they were already there. Unlike other realtors who use outside companies with templates to develop their virtual tours, we produce all of our tours in-house. This allows us to highlight features of your home that buyers otherwise might not notice.