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Marketing | |||||||||||||||
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Marketing is more than just listing your home in the local MLS. Selling your home is a joint effort between the agent and the sellers. Your REALTOR® must "get the word out" while the home seller must prepare the home for showing, be ready to show the home at a moments notice, and work with the REALTOR® to optimize the home for potential buyers. I have developed a powerful marketing team that can quickly develop high quality marketing materials to help sell your home for top dollar. We have a strategy to "get the word out" to thousands of buyers. |
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Branding | |||||||||||||||
| The first step in selling your home is for your REALTOR® to have a professional, high quality image. Our marketing team has developed a "branding" strategy for Kay Pratt.com that provides a common look to the web site, mailouts, postcards, homes flyers, billboards, and other marketing materials. This branding brings additional name recognition for your home, and helps you get top dollar for your home sale. | ||||||||||||||||
Home flyer front |
Home Flyer | 
Home flyer back |
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| Our marketing strategy begins by developing a custom home flyer for each new listing. These flyers provide detailed information and professional pictures about your home. They are left in the boxes in front of your home, passed out to other REALTORS® in our office, mailed to local real estate agents, and used as a general flyer about your home. | ||||||||||||||||
| Internet | ||||||||||||||||
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The Internet is quickly becoming the preferred method for buyers to find homes they like. They can quickly search thousands of homes in an area, compare features and pricing, and communicate with the seller and realtor. The Kay Pratt team is one of the most internet-savvy real estate teams in the Oklahoma City metro marketplace. Our web site is not some "cookie cutter" design that any real estate agent can purchase. It is developed and maintained daily by the Kay Pratt marketing team. These constant updates with relevant information helps our site rank high in the search listings of major search engines such as Yahoo, Google and MSN. By choosing me as your REALTOR®, you are ensured maximum Internet exposure for your home listing. | |||||||||||||||
Postcard front |
Postcards | 
Postcard back |
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| Along with a detailed flyer, we also create postcards that are used to sell your home. These professional postcards provide an overview of your home and can be mailed out to friends, family, acquaintances, and prospective buyers. If you provide an electronic list of your contacts we will take care of mailing these cards to this list. Often a home is sold to a friend of a friend that may not have known your home was on the market. In addition, we will send these out to the Kay Pratt mailing list of hundreds of potential buyers, as well as to other real estate agents in the metro area. | ||||||||||||||||
Business card front |
Business Cards | 
Business card back |
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| As part of our joint marketing strategy, the Kay Pratt team will develop business cards with the basic information about your home, along with a link to our web site where they can find more information. You can pass these out to people you meet and get the word out about your home. | ||||||||||||||||
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Tent Card | |||||||||||||||
| To go along with the business cards, you will also receive "tent cards". These can be folded in half and placed on your desk at work, or at the local grocer store, bank, or any public location. When someone asks about the home, you can then pass out the business cards with more information that will direct them to our web site. | ||||||||||||||||
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